When Erin Douglass launched we pilates, her enormously successful yoga, pilates and lifestyle clothing line, she never dreamed it would lead to a collection filled with purple and gold. When Erin, a native New Yorker, made her home in Baton Rouge, LA she was amazed at the passion and spirit surrounding college sports in the south. Realizing that her passion for luxurious, affordable and chic clothing aligns perfectly with the desire for the modern, sophisticated Tiger fan to show her team pride has led Erin to launch The Spirit Collection.

Headquartered in the sports crazy south, purely we has grown into the go to location for fashion conscious and sports crazy women and kids.  With the addition of Kate Besselman, a Louisiana native and die hard LSU and Saints fan, the “team division” of Purely we is evolving into a strong component of the business.  The Spirit Collection is comprised of fanatical, spirited and chic clothing for game day and everyday.

Sumptuous fabrics, sophisticated colors and fabulous design are all a part of the collegiate collection. Printed tee shirts, soft scarves, edgy tanks and wear-every day cardigans have a broad appeal game day and every day. There is something for every woman in the purely we college collection. Whether a tiger paw tee shirt or a fab burnout tank, the sophisticated take on team colors and designs allows the more upscale fan to show her Tiger pride while staying fashionable.

"When I was in 7th grade in New York, a new student started at our school from Louisiana decked out in purple and gold. I had never heard of LSU until that day but was amazed at the level of commitment of the school’s fan base.” said Erin Douglass, founder of the collegiate collection. “Several years later, Baton Rouge is my home and not only do I understand the passion of the tiger fan, I have become one myself!”. Purely we is honored to offer The Spirit Collection's affordable, luxurious and chic designs to tiger fans everywhere.